FinnCham South China was pleased to participate in SIUF 2026 (Shenzhen International Underwear Fair), one of the leading industry platforms for innovation, design, and international exchange in the apparel and textile sector.
During the event, we were honored to receive an award recognizing our contributions as an international cooperation partner. This recognition reflects the continued efforts of our members and the broader Finland–South China community in building meaningful cross-border partnerships.
As part of the program, FinnCham South China also delivered a short talk on recent EU regulatory developments affecting the clothing and textile industry. The presentation covered key trends in sustainability, compliance, and evolving standards that are shaping how companies operate within the European market. The topic sparked interest among participants, highlighting the growing importance of regulatory awareness in global supply chains.
Beyond the formal program, SIUF provided an excellent platform to share the story of our members, Finnish innovation, and our collaborative ecosystem. We were delighted to connect with industry stakeholders, strengthen existing relationships, and build new international networks.
We look forward to continuing these conversations and supporting our members in navigating opportunities at the intersection of sustainability, regulation, and global business.
Warm regards,
Saara Fu, Vice Chair