http://www.china-iprhelpdesk.eu/en/upcoming-events/icalrepeat.detail/2014/09/23/497/-/developing-a-strong-ip-strategy-for-your-sme-guangzhou

Event Details:  

Event type:       Breakfast seminar

Date:                   Tuesday 23 September 2014

Time:                  9.00am – 11.30am

Location:            The Canton Residence, No. 48 Haifeng Street, Zhujiang New Town, Guangzhou

Language:          English

Admission:       No charge but only open to European SMEs and SME intermediaries

Supported by:   European Chamber of Commerce, Spanish Chamber of Commerce,

                       China-Italy Chamber of Commerce, UK Trade & Investment, British Chamber,

                       German Chamber of Commerce, China-Britain Business Council, Bencham

Event Description

Fast growth, an increasingly skilled workforce and improving infrastructure have attracted many European SMEs to set up a business in China. Although China offers ample opportunities in sales and manufacturing, China also remains one of the world’s largest sources of intellectual property rights infringement. A challenge for European SMEs is how to take advantage of the opportunities while minimising the risk of intellectual property loss.

It is important to realise that many of your company’s assets are considered IP. This workshop will help you to identify and determine the value of these assets. You will learn how to identify your company’s challenges in the Chinese IP landscape and will be provided with quick, cost-effective resolutions to protect your business. You will learn from real-life experiences from an SME operating in the PRD.

During this session, you will have the opportunity to play the China IPR SME Helpdesk’s recently launched IPR Serious Game. When playing the serious game you will be guided through common business scenarios linked to IP challenges, which provides an immersive context for situational learning. This new business tool will allow you to increase your knowledge and awareness about managing intellectual property when entering the Chinese market.

Breakfast pastries will be served during the seminar.

Tentative Agenda

09.00am – 09.30am          Registration
09.30am – 09.35am          Welcome remarks
                                    European Chamber of Commerce
09.35am – 09.50am          Update on the China IPR SME Helpdesk’s activities
                                    Judith van de Bovenkamp, Project Officer, China IPR SME Helpdesk
09:50am – 10:15am          Developing a strong IP strategy for your SME
                                    Alice Li, Legal Advisor, Wragge Lawrence Graham & Co
10.15am – 10.45am          Coffee Break (laptops available to play the Serious Game)
10.45am – 11.10am          Case study: dealing with IP infringement from an SME perspective
                                    SME, Speaker TBC
11.10am – 11.30am          Q&A Session
11.30am                         IPR One-on-one consultations sessions (optional)

One-on-one IPR Consultation Sessions

If you would like to receive confidential one-on-one advice about your business in China, sign up for a free, 20-minute consultation with our qualified IP Expert. To ensure you have a chance to meet with the expert, please book your session in advance by indicating your interest when you register. Please specify the nature of your question and the expert you wish to book a session with. The one-on-one consultations are open to European SMEs on a first-come, first-served basis. Any information you provide to the China IPR SME Helpdesk with be treated as confidential.

Speaker Biography

Alice Li, Legal Advisor, Wragge Lawrence Graham & Co

Alice Li has more than 10-year’s working experience in advising foreign companies on all aspects of their contentious and non-contentious IP strategies in China. Alice is a legal advisor at Wragge Lawrence Graham & Co LLP, with strong experience in patent, trade mark and copyright litigation and enforcement strategies as well as experience in Geographical Indications, Anti-Unfair Competition Laws and other, less common, types of rights. Alice acted for clients in the FMCG, mobility, IT accessories, retail and food industries.

Registration and cancellation

China IPR SME Helpdesk events are only open to European Small and Medium Enterprises (SMEs) and SME intermediary organisations such as embassies and consulates, chambers of commerce and trade associations. This event is closed to law firms and business consultants. If you meet the criteria and would like to attend please register by emailing rsvp-china@china-iprhelpdesk.eu with the name and date of the event in the subject line and your company information. You will receive a confirmation e-mail. Because seating is limited, in the case of unexpected cancellation please inform the Helpdesk as soon as possible.

About the China IPR SME Helpdesk

The China IPR SME Helpdesk provides free information, first-line advice and training to SMEs to protect and enforce their IPR in China. The Helpdesk’s services are free to European SMEs and SME intermediaries (including EU embassies) and includes training events in China and Europe; online tools and materials at www.china-iprhelpdesk.eu and tailored advice from our expert by phone, Email or though the website.